WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff

Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point.

They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these inexpensive packs of baseball cards with their stuff, they’re actually sending their customers a bunch of word of mouth tools to share with their friends.

Homage might have the coolest vintage baseball tees ever, but we bet it’s the surprise baseball cards their customers tell friends about the most.

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