People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts.
For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales inside elevators with the tagline, “We can explain.”
They could have just placed a sign in the elevator to share the information. Instead, they let people see for themselves. People experienced a sample of what the museum offers: hands-on knowledge.
Which are you more likely to tell your friends about: an advertisement with a cool fact or watching your weight drop in an elevator?