Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual.
But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before?
One high school used “flocking” to earn money for their after prom program. They covertly planted several pink flamingos in an unsuspecting person’s yard and set a price to have them “flock” to another house of their choice.
And while the high school carefully choose the individuals they targeted, it started conversations throughout the community and spread more word of mouth for the cause.