WOM Tip #227: Find your “thing”

What’s your company’s “thing?” You know, the one thing that people think of when they talk about you.

For example:

“Oh, that’s the hotel with the teepees.”
“They’re the barber shops that give you a beer.”
“That’s the restaurant that serves a donut with everything.”

For The Works, a diner in Ontario, their “thing” is serving drinks and shakes in measuring cups. It’s not an expensive marketing campaign, it’s a unique take on something restaurants do every day.

The Works

Photo from TripAdvisor.

It’s these conversation starters that inspire people also say stuff like, “Their burgers are great,” “My barber was so nice,” and “The views from the teepee were beautiful.”


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  1. Tim Latham

    But unfortunately, from a quick scan of their TripAdviser reviews it appears that “their thing” isn’t following through into good reviews.

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