Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.”
For this social media campaign, they asked their fans to submit photos to have them “poorly photoshopped” into a Newcastle ad.
They’re not just sticking to their reputation for poking fun at beer marketing, they’re also bringing their fans in on the joke — making them feel like a part of the Newcastle community. The more you make people feel like they belong to a part of your brand, the more excited they will be to tell their friends about you.
