After days of working with a helpful Spotify employee on a tricky account issue, Jelena Woehr was so impressed she left them a glowing review. So to thank Jelena for her review, the employee made her a custom playlist.
Using song titles, the “Hidden Message” playlist says, “Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management.”
Photo from Adweek.
Because Spotify responded in such a unique (and sharable) way to her kind words, they made her positive word of mouth even more visible to everyone else.
Thanking your customers for their feedback is always a good idea. But you can make the most out of these interactions by making each thank-you note personal and remarkable.