Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone.

For example, this video from REI gives expert cycling advice for cleaning your drivetrain. It takes a couple minutes to watch, it’s simple advice, and most importantly it’s easy to pass along to someone else.

Even better, tips like these help your fans and customers look smarter to their friends — which is a great reason to start conversations. What could you show people in a few minutes?

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