We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy.

That’s what ad agency Partners + Napier did with their reserved parking spot signs by using passive aggressive sarcasm instead of the usual “all others will be towed.” They also wrote fake parking tickets called “Inconsideration Notices” that give offenders another witty bashing — and something to take home to show their friends.
Partners + NapierPartners + Napier
Photos from Adweek

With this, even if someone’s upset that they can’t park there, at least they’ll get a good laugh. And the most important part? They’ll tell their friends.


Tags: , , , , , ,


  1. Simon

    Meh, I think it’s dodgy. Don’t think it works. Sure, it’s noteworthy, but does it make people think better of the agency, or worse?

    For my money, worse. But that’s just me.

  2. Andra del Rosario

    I love this. I feel that it’s always a softer blow to get “rules” or information that people are not paying attention to by using humor. It certainly would get my attention and even if I didn’t know what the company did, I would look into it, just because of this tactic. It gets the point across without being negative or nasty.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again