We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy.

That’s what ad agency Partners + Napier did with their reserved parking spot signs by using passive aggressive sarcasm instead of the usual “all others will be towed.” They also wrote fake parking tickets called “Inconsideration Notices” that give offenders another witty bashing — and something to take home to show their friends.
Partners + NapierPartners + Napier
Photos from Adweek

With this, even if someone’s upset that they can’t park there, at least they’ll get a good laugh. And the most important part? They’ll tell their friends.

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Comments

  1. Simon

    Meh, I think it’s dodgy. Don’t think it works. Sure, it’s noteworthy, but does it make people think better of the agency, or worse?

    For my money, worse. But that’s just me.

  2. Andra del Rosario

    I love this. I feel that it’s always a softer blow to get “rules” or information that people are not paying attention to by using humor. It certainly would get my attention and even if I didn’t know what the company did, I would look into it, just because of this tactic. It gets the point across without being negative or nasty.

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