Crayons have a word of mouth problem: Like chocolate, Shakespeare, and coffee, everyone knows they’re great, and everyone’s heard of them, so it’s harder to start conversations about them.

To get people talking about crayons again, Crayola had to do something creative. But instead of creating a promotional campaign, they created a new package — one that’s full of different shades of one color.

blue Crayola package

Photo from Reddit

That’s a simple way to take something you already have and make it more remarkable without relying on advertising campaigns or a new product.


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  1. Robin Solis

    That’s pretty clever. Crayola had been doing a lot of line extensions. Guess they are back focusing on their core.

  2. Brenda de Treville

    Brilliant in blue!

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