Submerge is an obscure record shop in Detroit you’ll need an appointment to shop in. They’re only open a few days out of the week, and they’re extra exclusive.
Lots of limited shops have a reputation for being snobby or not worth the effort anyway. But this record shop knows how to make their fans that are willing to go through the trouble happy.
They’ve been known to give you a tour of the record shop, let you meet important people in the industry, and even give away some vinyl. These perks make for an intimate and special experience, not just something pretentious and overrated.
By being exclusive, you’re letting everyone know your stuff is somehow better, worth the effort, or for a special group of people. If it’s none of these things, you’re just a frustratingly difficult business to shop with.