True love only works when it goes both ways. It’s true in life and it’s true in marketing.
Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise.
Honda found the band after they posted a music video recorded from inside their Honda. They then flew the band out for what they described as a private corporate event — and ended up having them perform on Jimmy Kimmel Live.
Watch the video:
For more, check out Spike Jones’ post on the video and his explanation of why “surprise and delight” is such a powerful word of mouth conversation starter.