WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintascintas-competition

A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition.

Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a timed race to see who could put out the virtual fire the fastest. The winner received a $10 iTunes gift card.

But what made it worth talking about was that you had to go up against another person — which led to a bunch friends and strangers taking on one another, having some laughs, and earning some bragging rights.

The Lesson: Hosting a fun game is a great way to get interaction at your booth, but adding a level of head-to-head competition helps everyone talk about it.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More