WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintascintas-competition

A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition.

Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a timed race to see who could put out the virtual fire the fastest. The winner received a $10 iTunes gift card.

But what made it worth talking about was that you had to go up against another person — which led to a bunch friends and strangers taking on one another, having some laughs, and earning some bragging rights.

The Lesson: Hosting a fun game is a great way to get interaction at your booth, but adding a level of head-to-head competition helps everyone talk about it.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

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