WOM lessons from the 2009 NRA Show: Get their signature

eco-products-pledgeSupergenius Example #3: Eco Products

Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth.

But instead of the normal raffle, participants were also asked to add their signature to a pledge that read:

“We the People of the restaurant and hospitality industry, in order to ensure a long and healthy future for the planet earth, do pledge to rethink the choices we make every day.”

Not only was this a more interactive and memorable booth experience, but it gave participants something to show their friends.

The Lesson: Instead of the generic raffle everyone does, get people talking about yours by getting their signature on the wall of your booth.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

email

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again