Will you use love or money?

It all comes down to this one big idea. You have two ways to get your message out there: love or money.

Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever.

When you earn word of mouth, however, people talk for love instead of money.

And this love grows and builds over time. Your cost of customer acquisition starts to drop as your fans and followers bring in new customers for free. And great companies reinvest these savings into more reasons to talk, which begins to snowball into an unbeatable competitive advantage that carries them through good times and bad.

You can be great at this.

You can learn to earn the trust, respect, and recommendation of your customers. You can thrill them with amazing service, blow their minds with remarkable experiences, and inspire them to tell the world about you.

You can have amazing word of mouth.

Get started by downloading the first chapter of Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking.

Download the first chapter here >>

And if you love it, buy the book from Amazon this week only (April 30 — May 5), and we’ll send you a 16-page workbook (PDF) to help you get started. You’ll get new worksheets, more case studies, helpful cheat sheets, and more. To claim your bonus, email a copy of your receipt from Amazon.com or BN.com to workbook@wordofmouthbook.com.

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