What does true brand evangelism look like?

This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog.

Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn’t about making people smile so that they talk about you on Facebook, it’s about finding the right customer for a brand and ensuring that their experience lasts as long as possible.

While Saul’s work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #447 – Host: Mitch Joel.

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes).


About Mitch Joel

Mitch Joel is President of Mirum — an award-winning Digital Marketing and Communications agency. He is also a blogger, podcaster, journalist, speaker, and the author of "Six Pixels of Separation" and "CTRL ALT Delete." Mitch is frequently called upon to be a subject matter expert for BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail, and many other media outlets.

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