Wells Fargo’s Joel Nathanson: Social media engagement during a crisis

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

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In his BlogWell San Francisco case study presentation, “Social Media Engagement During a Financial Crisis,” Wells Fargo’s VP of Social Media Programs, Joel Nathanson, describes how during the worst financial crisis since the Great Depression, Wells Fargo launched its engagement program and used social media to help customers navigate the minefields.

Joel’s presentation focuses on whether in crisis or during everyday business, fundamentals are critical: 1. Social media should be used in coordination with other channels; 2. If you’re not there, someone else will be; 3. Take advantage of the high value, low cost benefits; 4. Start building now — you don’t want to be building the infrastructure when you’re in a crisis.

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