Welcome Session — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant.

1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media.

1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything.  Everything will be recorded for later viewing by those who couldn’t attend.

1:01 — Kurt: Thanks to the bloggers from SAP: Michael Brenner, Marilyn Pratt and Sylvia Santelli.

1:02 — Kurt: Thanks to wifi sponsor ICUC. Thomas is supporting Movember .

1:03 – ICUC Moderation Services introduces themselves, explains how they’re people powered and work with over 150 brands worldwide.

1:05 – Kurt: I work with the Social Media Business Council that works together to understand corporate social media.

1:07 — Today we can all get a snapshot of what the conference does and the conversations that happen in the council.

1:08 — First session will be by SAP by Brian Ellefritz, Sr. Director, Social Media Marketing and from Pfizer by Kate Bird, Director, Digital Communications Strategy.

1:11 – Kurt: This is the 11th BlogWell hosted by one of the founding companies, SAP.  Kurt introduces Chip Rodgers, COO and VP of SAP Community Network, who welcomes all who could attend.

1:12 — Chip testifies to the value of BlogWell.

1:13 — Chip talks about the power of the SAP Community Network and encourages all to learn how to engage and begin a conversation with your own customers.

1:12 – Kurt introduces Andy Sernovitz, who talks about why we are here – and mentions there are TastyCakes in the hallway!

1:12 – Andy: Today we discuss social media in big business.

1:15 — Andy talks about our responsibilities as social media experts and that we need to keep learning from each other.

1:16 – Andy: It’s easy to start a personal blog and a personal twitter, but it’s not the same to start a blog or a twitter account for a large company or a 50 year old company.

1:17 – Andy: It’s not easy to be the one responsible for all the social media at a big brand because internally there are many who have opinions and externally there are many who have opinions.

1:18 – Andy: When we change large enterprises, we affects many many people.

1:19 – Kurt wraps up the intro and directs the crowd to the first two sessions.

email

Tags: , , , , ,

Trackbacks/Pingbacks

  1. Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Welcome Session — Live from BlogWell - November 11, 2010

    […] GasPedal’s Word of Mouth Marketing Blog […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again