3-Minute WOM Lesson: What makes a great testimonial

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Great testimonials are priceless word of mouth assets. Here are three things the best ones have in common:

1> It’s short
2> It says something specific
3> It’s from someone fantastic

1> It’s short

You don’t need a book to show potential customers that people love you. It’s especially critical on the web, where a lengthy testimonial is likely to get overlooked by a busy shopper scanning your site. Keep your blurbs short — around 6 words — to ensure they’re being seen.

2> It says something specific

A great testimonial conveys something specific about how great you are. Numbers, results, and comments about specific features are the strongest forms of endorsements. Help your customers leave better testimonials by asking them specific questions about how your stuff has made their businesses better rather than using vague, open-ended questions.

3> It’s from someone fantastic

The more recognizable and respected the person saying something nice about you is, the more influential that testimonial will be. Take the extra time to actively pursue your big-name clients, event attendees, and high-profile industry analysts for their opinions on your work. While this isn’t to say a fantastic review from a “regular” customer is worthless, mixing in a few reviews from well-known individuals and brands can mean a lot to a new customer.

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Comments

  1. gaspedal

    What makes a great testimonial http://is.gd/3MLa9

    This comment was originally posted on Twitter

  2. BigBags

    What makes a great customer testimonial: http://bit.ly/wWmq9

    This comment was originally posted on Twitter

  3. IICLEPress

    RT @gaspedal: What makes a great testimonial http://is.gd/3MLa9

    This comment was originally posted on Twitter

  4. mattdollinger

    Great post from @gaspedal that outlines “What Makes a Great Testimonial” http://bit.ly/3e4mje

    This comment was originally posted on Twitter

  5. crksn

    RT @BigBags: What makes a great customer testimonial: http://bit.ly/wWmq9

    This comment was originally posted on Twitter

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