You’ve got a great, new idea to improve your stuff, make a little more money, and beat your competition. But before you hit the launch button, did you ask your customers about it?
According to Mark Hurst, Founder and CEO of Creative Good and author of Customers Included, it’s a crucial step so many companies miss. And they lose big because of it. In fact, some lose billions. But it’s not just about the money. In his presentation at SocialMedia.org’s Brands-Only Summit, Mark shares case studies on how leaving your customers out of the conversation can have a deep impact on their daily lives — and even their well-being.
Watch the video below to find out:
- How to include your customers in a meaningful way
- What we can learn from how Netflix, Walmart, and a charitable organization screwed this up
- Why yes, even Steve Jobs cared about what customers think
Download Mark’s slides here.