If you’re holding back from launching your word of mouth marketing campaign because of funds, you’re in luck — fantastic word of mouth campaigns aren’t about big bucks, and customer experience expert Saul Colt is here to show you why. In his presentation from WordofMouth.org’s Supergenuis conference in New York, Saul explains how companies like Freshbooks, Zipcar, and Thoora.com inspire advocates and get tons of people talking — all without big budgets.
According to Saul, everything you do should be about and include your customers. He says that when you advocate for your customers and promote them, they’ll speak on your behalf. More advice from Saul: great stories make low-budget contests buzzworthy, how you treat your customers is the only thing a competitor can’t steal, and the more connected you are to your customers, the more you know how to make them happy.
Watch Saul’s Supergenius presentation to learn:
- Why bartering is a great (and inexpensive) word of mouth tactic
- How Saul got onto a Times Square billboard for $3
- Mike McDermot’s Four E’s for word of mouth marketing
Presentation slides are available here.