Whether we want to believe it or not, Rohit Bhargava says people make decisions based on emotion, not logic. And that’s why he says being likeable is also profitable. In his book Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit explains why even the best product in the world won’t survive long if the person selling it is a jerk.
Rohit also shares Likeonomics’ 5 keys to bridging the “likeability gap” (which happens to be an acronym for “trust”): truth, relevance, unselfishness, simplicity, and timing. In his author discussion at our word of mouth conference in Austin, he gives examples for each of these and explains how they’ve helped different brands in the past.
In this discussion, you’ll also learn:
- What makes stuff like Flip cameras, Twitter, and iPads so likeable
- Why unexpected honesty is better than forced transparency
- Why maps of the world were wrong until the 1970′s
Interested in finding out more? Download this excerpt from Likeonomics with its five principles here.