Video: How to deal with negative word of mouth

Edelman PR's President, Rick Murray, teaches you how to turn around negative buzz and defend your reputation.

People are saying bad things about you right now. What are you doing about it?

In the video below, Rick Murray, Edelman PR’s President, talks you through how to deal with “badvocates.” He says to first and foremost stay calm. Pay close attention to your influencers and don’t over-react. Rick also says to tell the truth—quickly, confidently, and from the top. Neutralize negative conversations by creating a mountain of content that is sharable, search optimized, and true. Then, don’t fight. Some naysayers may be pushing your buttons to get attention.

In his presentation, Rick also explains:

  • How to minimize negative word of mouth in the first place
  • What to talk about with your legal team now
  • How to deal with “link baiters”


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  1. Judy Anderson

    Very nicely done. Too bad the video is so dark and we can see his slides.Thanks for sharing.


  1. VIDEO: How to Deal with Negative Word of Mouth | Merc Strategy Group, LLC - October 29, 2012

    […] Deal with Negative Word of Mouth We thought we’d pass along this video (H/T WOMMA) of Rick Murray, Edelman PR’s President, discussing the best way to deal with […]

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