Video: Likeable’s Dave Kerpen tells you how to be amazing in social media

Social media can be an incredibly powerful word of mouth amplifier.

But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you to people who say nice things about you. Stop selling and start having conversations.

In the video below, Dave Kerpen, CEO at Likeable Media, shows you how to rock at social media by changing how you perceive this word of mouth marketing tool. He explains how not responding is worse than hanging up on a customer, why saying “I’m sorry” is not an admission of guilt, and why customer service is marketing.

In Dave’s presentation, he covers:

  • How one tweet and one like made Rio in Las Vegas thousands of dollars
  • The four most important words in social media marketing
  • How social media can help you tell your story every day

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Comments

  1. Chris Picanzo

    I would like to thank you for sharing this video, Dave Kerpen hit’s it right on the head. I try to explain these things to my small business clients and I hope they all get a chance to view it from another influential person like WOM.Org. I deal with small local businesses right now and they especially don’t believe that social media can help them or better yet like you mentioned at the beginning of the video. They think that they are going to see a profit right away with a facebook page. It is a process and if handled correctly it would be the best long term investment any business can make, bar none. Thanks again I look forward to the next video.

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