Social media can be an incredibly powerful word of mouth amplifier.
But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you to people who say nice things about you. Stop selling and start having conversations.
In the video below, Dave Kerpen, CEO at Likeable Media, shows you how to rock at social media by changing how you perceive this word of mouth marketing tool. He explains how not responding is worse than hanging up on a customer, why saying “I’m sorry” is not an admission of guilt, and why customer service is marketing.
In Dave’s presentation, he covers:
- How one tweet and one like made Rio in Las Vegas thousands of dollars
- The four most important words in social media marketing
- How social media can help you tell your story every day