You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s social media presence than from traditional marketing?

That’s why, according to Susan Emerick, author of The Most Powerful Brand on Earth, the most influential brands empower their employees to talk about them. But unfortunately, she says, the thought of employees sharing on social media scares a lot of businesses.

In her presentation at’s Brands-Only Summit, Susan shares how to get rid of that fear and start the conversation within your organization to help your employees advocate for your company.

Susan also shares:

  • Why it’s important to know your employees well
  • How to influence conversations and earn fans online
  • Why companies hesitate to ask employees to spread word of mouth

Watch the full presentation below.

"The Most Powerful Brand on Earth," presented by Susan Emerick from on Vimeo.

Download Susan’s slide deck here.


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