“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company.
By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She says they go beyond groceries and food to focus on interests like sustainability and tech, because that’s what their customers care about.
In her presentation at SocialMedia.org’s Brands-Only Summit, Natanya takes us behind the scenes of Whole Food’s customer-centric Pinterest strategy. She explains:
- What type of content works and what doesn’t
- How bloggers and guest contributors can grow word of mouth
- Why they gave followers a lesson on brining
Check out Natanya’s full presentation in the video below.
Download her slide presentation here.