According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand new insights on what would inspire people to talk about Wendy’s.
In his presentation at SocialMedia.org‘s BlogWell conference in New York, Brandon talks about three fantastic examples of how listening to their social media fans helped them make business decisions. He also shares how these decisions — although sometimes unpopular with the PR department — led to great conversations about their brand.
In this presentation, you’ll also learn:
- What makes social listening different from traditional focus groups
- How Wendy’s got hundreds of users to download their mobile app without even advertising it
- Why social listening gave Wendy’s the courage to speak out on other restaurants’ pink slime scandals