When people think of word of mouth, they often think of how it’s spread outside of their business — the marketing side of conversations. But it’s not just about your customers and critics talking to their friends and families. It’s also about internal word of mouth, the stuff your employees talk about with one another.
At Walgreens, they encourage employees to connect with one another and the business through an internal social network, explains their Online Community Manager, Chris Catania. But to get employees on board, they had to start with the right advocates and spread the message to the rest of the company.
In his presentation at SocialMedia.org’s Brands-Only Summit, Chris explains:
- How the 1-9-90 rule influenced their talkers’ pilot program
- How an internal community helps employees get better at their jobs
- Why Chris is taking a red couch across the country to talk about it
Watch his full presentation below.
Download Chris’ presentation slides here.