As Verizon Portfolio Leader Laurie Shook admits, the push for internal social strategies can be a hard business case to make. But with the rollout of Verizon’s social intranet, Salesforce Chatter, she found the application could answer a lot of big business questions — the questions that would normally take hundreds of emails to ask.
In her presentation at SocialMedia.org‘s BlogWell conference in New York, Laurie explains how their internal social program is helping employees collaborate on big issues, celebrate wins, and communicate customer feedback — all more efficiently than ever. She shares how she got the company involved, trained their employees to use it, and measured the results.
In this BlogWell presentation, Laurie also talks about:
- Lessons learned from enterprise-wide social business training
- How to keep executives engaged in internal social media
- How Verizon’s help desk turned Salesforce Chatter into the new “1-800 number”