Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way.
Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created an event to get their employees buzzing about social business training. First, they brought the tweets, the Facebook comments, and the social media metrics out from behind the computer screen and into their headquarters’ courtyard for everyone to see. Then, they held “the event of the year” to unveil it.
That unveiling party drew crowds of hundreds of their employees to see what all the fuss was about, but more importantly, it got them spreading the word about USAA’s involvement in social media.
- Why they kept the Social Exchange a mystery until the day of the event
- Why it’s better to ask for more help than you think you’ll need
- How they plan to sustain their employees’ word of mouth
Watch Julie’s full presentation in the video below or check out the live blog coverage here.
Download Julie’s slide deck here.