Video: How USAA built buzz for an internal training program

Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way.

Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created an event to get their employees buzzing about social business training. First, they brought the tweets, the Facebook comments, and the social media metrics out from behind the computer screen and into their headquarters’ courtyard for everyone to see. Then, they held “the event of the year” to unveil it.

That unveiling party drew crowds of hundreds of their employees to see what all the fuss was about, but more importantly, it got them spreading the word about USAA’s involvement in social media.

You can find out how they did it in Julie’s presentation at’s BlogWell conference in Dallas. You’ll also learn:

  • Why they kept the Social Exchange a mystery until the day of the event
  • Why it’s better to ask for more help than you think you’ll need
  • How they plan to sustain their employees’ word of mouth

Watch Julie’s full presentation in the video below or check out the live blog coverage here.

USAA: Social business is everybody’s business — presented by Julie Finlay from on Vimeo.

Download Julie’s slide deck here.


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  1. Julie Finlay

    Thanks for sharing this! Here’s a link to a video of the grand opening of USAA’s Social Exchange.

  2. Julie Finlay

    Oops! Link didn’t work in first comment:

  3. Bridgette Cude

    Hi Julie,

    Thank you for a fantastic presentation and for sharing this link!

    Bridgette at

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