The more you respond to online conversations about you, the better and more frequent those conversations get.
It’s one of the fundamental skills of being a great word of mouth marketer. Anyone can push stuff out there — that’s usually called advertising. But a great marketer will thank the fans, help customers with problems, and convert the critics.
You can do this, and a great way to start is by watching Lindsay Lebresco‘s presentation from our last word of mouth event on how to respond to online conversations about you.
A few ideas she covers:
- Who should be responding.
- How to respond by adding value.
- The 5 things to remember when responding.
Watch Lindsay’s presentation: