Video: How to integrate word of mouth and social media with advertising

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about knowing how to join the conversation, adding value, and making friends.

He explains why integrating social with advertising means focusing on five different areas: having the right mentality, understanding your intent, consistency, respecting the medium, and bringing the plan to life.

In his presentation, Jamie also explains:

  • How Taco Bell created a successful partnership with 23 YouTubers
  • Why Justin Timberlake released his album to his fans before the media
  • How to help other members of the organization understand your word of mouth mission

Check out Jamie’s full presentation in the video below.

Download Jamie’s slide presentation here.


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