Social media may be sexy, but the majority of word of mouth conversations are happening offline.
In this video, legendary word of mouth marketer Geno Church of Brains on Fire shares the fundamentals of what it takes to create real-world conversations. The big idea behind his presentation? Start by asking “why” people will share something (long before you ask the how’s or what’s).
In the presentation, you’re also going to learn:
- How a small Mini dealership found a salesperson that creates advocates
- Why social tools aren’t enough to create genuine word of mouth
- How excitement and emotions drive conversations offline
- Examples of fantastic offline communities
Check out the video to see all the great concepts Geno covers: