It’s hard for employees to get excited about spreading the word about your company if the only way they can do it is through corporate red tape. For TD Ameritrade’s social team, to make social media a part of everyone’s responsibility they had to enable and empower other teams, not command and control how they used social media.

In her presentation at SocialMedia.org’s Member Meeting, TD Ameritrade Director of Social Business and eCommerce Sunayna Tuteja shares how letting go of the reins actually gave her team more influence on a social campaign for the 2014 Olympics.

She also explains:

  • Why they put a big screen TV outside of her office
  • How a guiding principle kept their message unified and focused
  • Why enablement and empowerment means celebrating victories as well as solving problems together

Watch Sunayna’s full presentation in the video below:

TD Ameritrade: Sustainable social programs — presented by Sunayna Tuteja from SocialMedia.org on Vimeo.

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