Video: How PrintingForLess.com creates fan loyalty through customer service

In any business, there are a lot of risky investments — but great customer service isn’t one of them.

Thrilling customers with incredible service will never go out of style or succumb to the whims of a market. It’s a sure-fire way of earning word of mouth from your customers. The more you invest in great service, the more you get back in the form of referrals, repeat business, and customer loyalty and satisfaction.

PrintingForLess.com is a company that prints for 80,000 small to medium business customers. They are true testament to companies that operate solely online because even though they don’t interact with customers face-to-face, they’re still committed to delivering exceptional customer service.

In the video below, PrintingForLess.com’s Jessica Drost shares all kinds of little things they’re doing that create the ultimate experience for customers (and that make those customers want to spread the word about them). She also talks about their “Flip Project” that leveraged their loyal, raving fans and generated 65 video testimonials to build even more buzz around their customer satisfaction.

In the video, Jessica covers:

  • How to be authentic and personal online
  • What cheap and simple perks you can offer to customers to better their experience
  • How to empower your raving fans to share their story with others

Check it out:

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