Here’s the thing about getting your employees to spread word of mouth: Sometimes you just have to ask them. Paychex Social Media Program Manager Joe Schaeffer says they did it with a simple question: “What makes you #PaychexProud?” To get them to answer it, though, Joe did a little internal word of mouth marketing of his own.
In his presentation at SocialMedia.org’s Member Meeting in New York, Joe Schaeffer takes us backwards through a case study on employee advocacy in the last 14 days — starting with the results and explaining the two weeks that lead up to them.
- How to build momentum with healthy competition between departments
- Why you have to go offline to earn your employees’ attention
- How to calm fears about employees talking about your company on social media
Watch Joe’s full presentation below.
Download his slide deck here.