Many business have a fear that if they ask employees to talk about them, the wrong message might come out. That’s especially true with social media. For Joe Schaeffer, Paychex’s Social Program Manager, that fear came with a social media push on their employees’ most popular event of the year, simply called, Conference.

According to Joe, Conference is a reward for their hard work throughout the year, a time to let loose, and a big opportunity to show Paychex as a great place to work. So to show it off and keep the message on social true to their brand, he developed a plan to encourage the right kind of word of mouth.

In his presentation at’s Brands-Only Summit, Joe explains:

  • How low-tech tools helped with a small budget
  • Ways social marketers can lead by example
  • Why the most influential people in your company might not be the most senior

Check out his full presentation in the video below.

Employee engagement from internal events, presented by Joe Schaeffer from on Vimeo.

Download Joe’s slide deck here.


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