If you empower your customers to do something great, they’ll be excited and proud to take action for your brand.

As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly what happened with Dave — one of Outback’s super fans. According to Dan and Ken, every single customer interaction counts, which is how they snagged a great talker from a simple tweet and eight months of relationship building. They talk about what amazing things followed when they decided to surprise Dave on his 40th birthday with 40 Outback gift cards.

In their presentation, Ken and Dan also explain:

  • How they got a signed picture from Jack Hanna
  • Why they’re not afraid to send 40 gift cards to super fans
  • Why no automated tool can do this job


Tags: , , , , , , , , ,


  1. Wryter

    Where is the video?

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again