Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start.
In her presentation at SocialMedia.org‘s BlogWell conference, Kathy O’Reilly, Monster’s Senior Director of PR and Social Media Relations, explains how just finding out they’re not alone helped Monster’s social media fans connect over their #FindBetter campaign. Even better, the content they shared with one another gave Monster’s social media team even bigger opportunities to spread word of mouth and help connect people with jobs.
You’ll also learn from Kathy’s presentation:
- Why spotlighting your fans does double-duty for content marketing
- How a social media campaign can create hype for traditional marketing
- What scorned girlfriends have to do with Monster’s campaign