Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels.
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Ginny Long, Director of Digital and Direct Marketing at Moen, explains how the brand proactively reached out to find the established social communities talking about what their fans were already interested in.
Ginny also shares:
- Why fans are more likely to trust “plans, not brands”
- The benefits of product samples
- What content gets shared the most (hint: it’s not infographics)