Sure, big exciting news is a reliable way to get people talking. But what about the everyday stuff? This is what separates one-off campaigns from truly remarkable and engaged communities. According to Microsoft’s Rob Wolf and Jessica Jensen, brands that do this well are self-aware, they sweat the details of every interaction, and they encourage their fans to show their love.
In their presentation from SocialMedia.org’s BlogWell conference in Los Angeles, Rob and Jessica talk about the challenges they faced for creating daily engagement and big buzz for their Windows 8 launch.
In their presentation, they also explain:
- Why you should ignore the guy who says “you can’t post that much”
- Why events are content bonanzas
- How they handled 161 rogue Facebook accounts