You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere.

At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where a lot of companies are going wrong.

As the Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, Brad and his team have been recognized for sharing great content on relatively new social channels like Vine and Jelly. But he says their success doesn’t come from being first in a new space — it comes from carefully weighing whether they should join those conversations or not.

In the video below, he also explains:

  • Why companies feel pressure to jump on new social channels
  • Why you have to add value before you can add to the conversation
  • What strategy helped them succeed on Pinterest, Jelly, and Vine

Watch Brad’s full presentation in the video below:

OMG, look! An emerging social media platform! Hurry, let’s jump on it!, presented by Brad Walters from SocialMedia.org on Vimeo.

You can find Brad’s presentation deck for download here.

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