Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt

In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products.

So, during last year’s World Series, Louisville Slugger (with the help of their marketing agency, imc2) launched a city-wide scavenger hunt called The Drop to create buzz around their iconic wooden bats.

In the video below, imc2’s Chief Strategy Officer, Mark McKinney, shares a case study about The Drop and how they helped the whole world witness (and talk about) the epic scavenger hunt. He goes into detail about the preparations leading up to the event, the action and challenges they faced during the hunt, and the impressive results from the campaign.

In the video, Mark covers:

  • How to encourage user-generated content
  • How to leverage social media to communicate with participants during a city-wide event
  • How to be unique and create interesting topics for fans to talk about

email

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again