Who could be a better advocate for your stuff than the people who know the most about it? For Life Time Fitness, those people were their expert trainers and employees who connect with their customers every day. To tap into that word of mouth potential, Director of Social Media Tony Saucier helped employees get involved in social media across their 107 locations.
In his presentation at SocialMedia.org’s Member Meeting in New York, Tony, shares how they created a pilot program, rolled out training, and continued to support their employee advocates at a local level.
He also talks about:
- Why they removed over 425 Life Time Fitness social pages
- Their guidelines sharing ideas, when to use a personal social account, and when to create an official one
- Why empowering your employees to talk about you is not about ROI
Watch the full presentation below.
Check out Tony’s slide deck here.