Just because an employee isn’t on your social media team doesn’t mean he or she can’t participate and add value to your online conversations. But many of them hesitate to take part because they’re afraid of doing it wrong. Instead of missing out on this great resource, why not give them the training and the safety net they need to start amazing word of mouth?
At Life Technologies, they have a wealth of internal experts on how to “Feed, Fuel, and Heal” — but not all of them were crazy about engaging with their fans online. At SocialMedia.org’s BlogWell conference in Los Angeles, Robin Smith explains how they got over 30 employees, from product managers to executives, to start earning passionate fans in social media.
Robin also talks about:
- How they help employees feel comfortable contributing online
- How they repurposed content to make one of their most shared Facebook posts
- How to make one-on-one relationships with your customers without being creepy