Video: How Johnson & Johnson turns influencers into talkers

In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about.

In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they developed relationships with the people talking about them. By actively listening to and engaging with mom bloggers, Johnson & Johnson developed a long-term influencer strategy to encourage positive word of mouth.

In her presentation, Devon explains:

  • How to participate in conversations about your company
  • How to find the right social media influencers
  • How to turn influencers into talkers

Watch Devon’s full presentation in the video below.

Download Devon’s slide presentation here.

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