Video: How Intel celebrates their fans’ inner geek

Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun while they’re at it.

In her presentation at SocialMedia.org’s BlogWell conference, Jennifer Lashua, Intel’s Manager of Global Social Media Communities, explains how her team tapped into a key word of mouth motivator — the desire to look smart — to get their fans to share their content.

She shares how they’ve created trust within their fan base by teaching and entertaining their fans at the same time. For example, Jennifer says, “Why tweet a countdown about the number of days until you launch when you can tweet it in nanoseconds?”

You’ll also learn from Jennifer’s presentation:

  • How to think about your customers as individuals and speak their language
  • How many seconds you have to get someone’s attention with a tweet
  • How to use a hoodie as an on-the-go laptop case

Intel: Celebrating Smart — presented by Jennifer Lashua from SocialMedia.org on Vimeo.

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More