Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun while they’re at it.
In her presentation at SocialMedia.org’s BlogWell conference, Jennifer Lashua, Intel’s Manager of Global Social Media Communities, explains how her team tapped into a key word of mouth motivator — the desire to look smart — to get their fans to share their content.
She shares how they’ve created trust within their fan base by teaching and entertaining their fans at the same time. For example, Jennifer says, “Why tweet a countdown about the number of days until you launch when you can tweet it in nanoseconds?”
You’ll also learn from Jennifer’s presentation:
- How to think about your customers as individuals and speak their language
- How many seconds you have to get someone’s attention with a tweet
- How to use a hoodie as an on-the-go laptop case