“Trust is often your first filter,” Don Peppers, author of Extreme Trust: Honesty as a Competitive Advantage, tells us. No one wants to hang out with someone they don’t trust.
The same goes for your customers. In his presentation at SocialMedia.org’s Brands-Only Summit, Don talks about why earning trust and being transparent is not only the right thing to do, it’s also a great way to make marketing more efficient.
In his presentation, Don explains:
- How brand-neutral content builds trust
- Why recommending a competitor can help
- How a huge corporation like Amazon earns trust
Check out Don’s full presentation in the video below.
Download Don’s slide presentation here.