When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business, they had a lot to share with their new fans.
According to Corning’s Supervisor of Social Media Programs, Nicola Pytell, their viral video created an exciting challenge to tell the story of all they had to offer in a social-media friendly way. After all, Corning is about much more scientific innovation than just glass technology. In her presentation at SocialMedia.org‘s BlogWell conference in New York, Nicola explains her process for creating a social media content calendar that shared Corning’s rich history and got more people talking about their exciting future.
In her presentation, you’ll also learn:
- How to guide the conversations people are already having about your company
- Where to begin with your social media content strategy
- How to maintain a diverse content calendar