Making your fans feel like they are a part of a family gives them something to talk about.
But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and customers they trust them.
Todd also gives examples of how other brands do it — including how 63 year-old Bruce Springsteen crowd surfs and chugs beer with fans to inspire the E Street nation. The key, Todd says, is to deepen your relationships with customers by making your brand more accessible.
In his presentation, Todd also explains:
- Why a BtoB brand is using social media
- How “Texts from Hilary” humanized their band
- What word of mouth marketing can learn from surfing